Designing Company Culture image

A company's culture is so important and not be overstated. Every single company that I know who's "successful" had a great company culture. And it wasn't by accident. The founders I know and work with were aware of their company's culture and did everything they could to shape it and guide it in the right direction. It rarely happens without effort, energy and a plan (much like success). Most people can think of jobs they've had where culture was poor if it existed at all. A good culture is typically obvious the second you walk in the door and can be felt by the energy of employees and environment. So where do you start if you've never designed culture ...
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