A company’s culture is so important and not be overstated.  Every single company that I know who’s “successful” had a great company culture.  And it wasn’t by accident.  The founders I know and work with were aware of their company’s culture and did everything they could to shape it and guide it in the right direction.  It rarely happens without effort, energy and a plan (much like success).  Most people can think of jobs they’ve had where culture was poor if it existed at all.  A good culture is typically obvious the second you walk in the door and can be felt by the energy of employees and environment.  So where do you start if you’ve never designed culture from the ground up?  There are several ways to go about building culture at your company.  First, read as many books about culture as you can.  The best ones IMO are written by the founders of company’s you’d like to emulate (like Zappos).  Next, interview and meet with as many entrepreneurs as you can who’s company’s were known for building a great culture.  Hear from them about what worked and didn’t work as they grew.  If you don’t get a hold of culture early on, it will run away from you and can be very difficult (as I’ve been told) to wrangle it and turn things in a different direction.  You’ll need to find what works for your company since what worked for another might not be a fit.  It’s important to test (just like you’d A/B test marketing campaigns) to see what’s working.  What gets measured gets managed and having a process to measure culture and obtain feedback is also important.  There are company’s that can help measure and drive culture such as Workify.

Some of the tools for culture building below are books and some are blogs.  You most likely won’t read them all, but take a look and see what calls out to you.  Happy culture building!!!

  1. The 2014 Zappos Culture Book  (click to download)
  2. Work Rules: Insights From Inside Google That Will Transform How You Live and Lead
  3. 80% of your culture is your founder
  4. Founders reveal their best culture tips
  5. How these founders are innovating company culture
  6. Tribes: We Need You To Lead Us
  7. Delivering Happiness: A Path to Profits, Passion, and Purpose
  8. Leaders Eat Last: Why Some Teams Pull Together and Others Don’t
  9. How to create a company culture from scratch


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Best Regards,

Jared Toren
CEO & Founder

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Author: Jared Toren

Jared Toren is CEO and Founder at Proper Wealth Management. Proper was born out of frustration with the inherent conflicts of interest at big brokerage firms influencing advisors to sell products that were not suitable for clients but profitable to the firm along with a consistently mixed message of who’s interest was supposed to be put first; the clients’, the firms’, shareholders or advisors.

At Proper, our clients interests come first. We are compensated the same regardless of which investments we utilize so there’s no incentive for us to sell high commission products. Since we focus on a small number of clients, we are able to truly tailor our advice to each person’s unique circumstances.