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Trademarking Your Business – It’s an Expensive Mistake When You Don’t image

I was having a conversation with a colleague recently and was discussing some of the challenges that were met along the way when she brought up the subject of intellectual property. If you are a business owner or an owner of something that is of high value to you, especially if you spent time, money or sweat equity in its development, take heed. My colleague shared what happened to her almost 5 years after she opened her business without intellectual property protection of her business. Here is a recap of that part of the conversation: “ Like most business owners, one does their due diligence by researching the availability of the intended company name, doing a domain name search and filling out ...

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